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ROUTING NUMBER 073902436
JOHNSTON, IOWA (May 2, 2017) – Midwest Heritage in West Des Moines recently received a Best of Iowa Award from the Iowa Bankers Association (IBA) for excellence in bank marketing. The award was presented during the IBA’s Marketing Conference, held at the West Des Moines Marriott on April 27.
Midwest Heritage earned a Gold Award in the under $1 billion asset category for its community and public relations campaign, “Midwest Heritage Holiday Giving”. Employees chose to forgo an annual holiday party and utilized the funds to give back to the community. Midwest Heritage gives each employee $100 to donate to an individual or family struggling mentally, physically and/or financially. The impact the program has had on the communities Midwest Heritage serves has been phenomenal and the feedback from employees has inspired Midwest Heritage to make this an annual event!
A panel of judges from the Indiana Bankers Association selected the award winners based on their objectives, strategy, execution and results.
About the Iowa Bankers Association
The Iowa Bankers Association represents Iowa banks and savings institutions. Iowa bankers are committed to the Iowa values of honesty, hard work and community service, and have been a trusted resource for Iowans for more than 100 years. Iowa banks offer FDIC insurance and lend more than $56.5 billion to help individuals, business owners and agriculture. More than 19,000 Iowans work at an Iowa bank, and Iowa banks donate more than $42.6 million and 750,000 volunteer hours to support local communities each year. To learn more about Iowa banks, visit iowabankers.com.
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